Ken Segall is the former creative director of Apple Inc. New York Times best selling author of the book ‘Insanely Simple’. Ken Segall has a successful career in technology marketing, branding, product naming and strategy. For 12 years he was Creative Director at Apple and worked closely with Steve Jobs. He revolutionised Apple with his ‘Think Different’ campaign and added to the world’s vocabulary that powerful little ‘i’ which stands unabashedly before thousands of Apple products.
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