Neuromarketing to better measure a consumer’s preference. An evening
discussion on Neuromarketing and Consumer Neuroscience organized by
PIMA.
The Postgraduate Institute
of Management Alumni was inaugurated in 1983 under the name “Sri Lanka
Association for the Advancement of Management (SLAAM)”. The foundation
for the Association was laid by the first batch of MBAs / MPAs under the
guidance of Dr. Gunapala Nanayakkara, who was the Director of
Postgraduate Studies in the Faculty of Management Studies at Sri
Jayewardenepura University at that time.
The first activity of
the Association was to conduct two international seminars on “Management
in a Socio Cultural Context” in collaboration with the German Cultural
Institute and the Sri Lanka Foundation Institute. The first president of
SLAAM was Mr. Kingsley Wickremasuriya and Mr. S. A. C. M. Zuhyle
succeeded him.
The Association (SLAAM) was revived and its name
was changed to PIM Alumni (PIMA) in 1993 to give it a new identity. The
first president of PIM Alumni Association was Mr. H. Jeganathan and Mr.
Dudley Boyagoda succeeded him in the following year. Since then the PIMA
has been rolling over with new faces being elected every year to its
leadership for its perpetual success.
No comments:
Post a Comment