To Steve Jobs, Simplicity was a religion. He built a company based on its principles, in which the complexities of traditional business were simply not tolerated. Simplicity was also his most powerful weapon—a means of humbling category leaders once thought to be invincible.
Insanely Simple is a fascinating read for anyone curious about life in Steve Jobs’s world. It’s an even more compelling read for anyone who wishes to leverage the power of Simplicity to propel their own organization—or their own career.
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