What is a social media audit? Optimize your social media presence. 

A social media audit is a series of steps taken to evaluate and optimize a business's social media profiles and strategies. Performing a social media audit can help ecommerce businesses stay on top of their online presence.

Why conduct a social media audit?
Completing an audit answers several questions about the relationship between a company and its Web audience.

Does a presence on Twitter bring in new customers?
Is the Facebook page retaining old ones?

If there any online profiles not in line with a business's marketing plan, an audit can realign them or indicate they need to be disposed of.

An audit is also an opportunity to determine which marketing techniques are successfully hitting established goals versus which ones need to be revised. The results can be used to assist companies in planning future campaigns and completing future audits.

Finally you can decide whats happening to your investments on digital marketing and what should you have to do to get the maximum.

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